Newcomer Marketing Sprint

Reach newcomers, ROSCA communities, and alternative credit builders. Goal: downloads & subscriptions.
8
Weeks Left
56
Days Left
1
Current Week
Team Progress
Click a teammate to see their tasks.
Emebet
0/6 done
Mustafa
0/6 done
Sophia
0/6 done
KPIs — Team Results
Click any number to update it. Tracks the whole team's traction. Auto-saves.
Weekly Meeting Notes
Click a week to expand. Add notes during your weekly meetings.
Research Sources
Credible sources for the team. Click to open.

Immigration Data

IRCC Open Data — Permanent Residents by Country
Annual immigration numbers by source country, province, visa class.
IRCC Statistics Portal
Express Entry, study permits, work permits, temporary residents.
Statistics Canada — Census 2021
Population by ethnic origin, immigrant status, city.
StatCan — Demographic Estimates
Immigration, emigration, interprovincial migration.
Migration Policy Institute
Interactive tools on global migration.
World Bank — Remittances Data
Bilateral remittance flows and costs.

Credit Building & Financial Inclusion

FCAC — Build Credit History
Official government guide for newcomers.
TransUnion — Credit Invisibles
~3M+ Canadians without a credit file.
FrontLobby · Chexy · Landlord Credit Bureau
Canadian rent reporting services — competitors.
KOHO · Neo Financial
Fintech competitors with newcomer/credit products.
Prosper Canada
Financial empowerment charity. Credit gap reports.

ROSCA Research

World Bank — Financial Inclusion
Global data on savings groups and ROSCAs.
Google Scholar — ROSCA Papers
Academic research. Try "equb Ethiopian diaspora Canada" etc.
CGAP
Research on digitizing savings groups.

Newcomer Channels

Settlement.org · Settlement At Work
Ontario newcomer hubs. Agencies, programs, contacts.
r/ImmigrationCanada (350k+)
Largest online community for Canada-bound immigrants.
Canadian Immigrant Magazine
Media outlet. Partnership/PR target.
Facebook Groups
Search "Nigerians in Toronto", "Filipinos moving to Canada", etc.
YouTube · TikTok
Immigration content creators. Filter by views and source country.
Wiremi · Newcomer Marketing Sprint · 2026